The problem with
modern productivity
Modern tools are built for procrastination. They give you the illusion of productivity without actually moving you forward. You spend more time playing around with the software than using it as a tool to get real work done.
Our answer is simple
As students, we were drowning in planning tools that were supposed to help but only added more complexity. Every app promised productivity but delivered more tabs, more bloat, and more stress.
So we built Priority — a centralized platform with zero distractions and all the features you actually need. Not just plan it. Do it.
Product Screenshot
Coming Soon
What we believe
These principles guide everything we build and every decision we make.
Keep It Simple
No clutter, no endless options — just the essential tools you need to get things done. We believe in clarity over complexity, removing friction from your workflow so you can focus on what matters most without getting lost in unnecessary features.
Make It Count
Focus on tasks that truly move you forward, not on busywork that fills time. Every action should have purpose and impact, helping you prioritize meaningful work that aligns with your goals rather than simply staying busy for the sake of being busy.
Design for Humans
Your calendar should adapt to your day and your specific lifestyle, not the other way around. We create intuitive experiences that respect how people naturally think and work, accommodating the messy realities of daily life while remaining flexible enough to grow with you.
Built by students, for students
We've lived through the chaos of modern productivity tools. We know what it's like to have too many different calendars and multiple apps, and still feel like nothing gets done. So we built what we wished existed.
Armaan Jain
Founder & CEO
Finance @ UW-Madison
Jay Dixit
Software Developer
CS @ UW-Madison
Adhviklal Thoppe
Software Engineer
CS & DS @ UW-Madison